
CLIENT
visual identity
marketing design
visual identity marketing design
ILLUMINE COLLECT
PROJECT
Illumine visual identity & marketing design
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Illumine Collect sells t-shirts, hoodies, jackets and more! They partner with a different nonprofit each month and donate 20% of each purchase to that nonprofit.
brand mission: Make adventure-inspiring apparel to build outdoor communities that give back.
brand vision: Make the outdoors more accessible, sustainable, and welcoming by showing people what’s possible through community connection and involvement with causes that matter.
brand values: Community, Connection, Adventure
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creative strategy/direction
full visual Identity design
logo
wordmark
submark
brand mark
font suite
color palette
brand pattern
brand icons
tagline design
brand elements
apparel collection
partnership deck design
email template design
social media template design